As the saying goes, “Buddha wants gold, people want clothes, and goods need packaging”, which fully explains the connotation of packaging. Packaging is an indispensable part of the product, and the product can be sold as a product after it is packaged. Packaging can represent an enterprise as well as a country. The traditional packaging concept emphasizes the protection function, giving people a traditional idea that the packaging is a package or a box. Modern packaging mainly emphasizes the essence of meeting product needs and meeting consumer needs, and the main one is the essence of packaging meeting and consumer needs. Consumer concepts vary widely, which requires packaging to be positioned and oriented in terms of integrity, diversity, green environmental protection, and cultural characteristics, so as to further develop and innovate.
Throughout the traditional packaging, due to the positioning of the concept, there is a four-fold phenomenon. One is the problem of heavy packaging and light packaging. The decoration and beautification technology of products lags behind the protection function, and the overall utility of the packaging cannot be reflected, especially the brand function of the packaging for the product and the enterprise cannot be organically combined. The second is heavy structure and light material. Paying attention to the packaging structure and appearance, but not considering the selection of packaging materials, not only caused over-packaging, but also caused waste and environmental pollution. The third is to pay more attention to introduction and less development. Paying attention to the introduction of packaging from the West or developed countries has promoted the development of the domestic packaging industry, but neglected to develop and tap the culture of national characteristics for packaging, so the international competitiveness of packaging products is not obvious. The fourth is to emphasize the use of the combination. One kind of packaging is launched, and almost the same product is imitated and used immediately, but it is rare to combine advanced printing technology, biochemical technology, advertising technology, canning technology, paper technology, etc. to design various packages to package products and meet the needs of consumers , Traditional packaging is used more than unconventional packaging, especially in unmanned supermarkets, where distinctive and diverse product packaging is often favored by consumers and available for them to choose from. The four light problems of packaging illustrate the limitations of traditional packaging technology, and modern packaging innovations such as integrated packaging, diversified packaging, green packaging, and cultural packaging will be the focus and development direction of modern packaging.
In order for my country’s commodities to go global, in addition to first-class quality, they must have first-class packaging. The competitiveness of first-class packaging here should be packaging with cultural connotations of national characteristics. my country’s well-known alcoholic products such as Moutai, Xinghuacun and other cultural packaging have improved their brand awareness and entered the world; the pharmaceutical company Wanxi Pharmaceutical Factory’s Zhongjing Liuwei Dihuang Pill has won the market with cultural packaging. In the era of natural economy, cultural packaging is only the preservation of the use value of items, and has played a positive role in promoting the accumulation of social wealth and promoting social development. In ancient times, people knew that the use of lotus leaves and other plants to wrap food was later developed into bamboo tubes, fruit shells, etc. The silk used in my country, pottery, bamboo weaving and other commodity packaging once attracted worldwide attention in the international market. In the era of commodity economy, cultural packaging makes the packaging function more perfect, and promotes the building of brands and the expansion of product markets. Today, with the homogenization of products, packaging has been paid more and more attention and has become a pillar industry. With its rich cultural heritage, cultural packaging plays an intangible role in improving the protection of commodity use value and promoting the realization of brand value. . In the international market, because people are concerned about the cultural traditions and customs of different nationalities, cultural packaging has become a packaging that attracts foreign consumers’ psychology, which makes the realization of commodity value break national boundaries and promotes the development of foreign trade. It can be expected that under the increasingly competitive domestic and foreign market conditions, the quality and price of commodities are the basis of competition, and the promotion effect of cultural packaging on commodities is worth paying attention to. Focus on packaging innovation, so that cultural packaging can serve goods and create value.
In modern society, enterprises pay more and more attention to product packaging. Packaging is the terminal process of products. Products go to the market through packaging and become commodities. Packaging has become the primary image representative of products. Packaging new technologies and new equipment are increasingly being valued and used by packaging designers.
