The construction of society needs harmony, and product packaging also needs harmony. On the one hand, in order to enhance the competitiveness of the product in the market and enhance the accessory value of the product, it is necessary to carry out packaging planning and innovation for the product; on the other hand, the packaging should be moderate and should not be at the expense of polluting the environment and consuming resources.
(1) Carry out technological innovation of packaging materials
In the process of implementing harmonious packaging, the technological innovation of packaging is the key. For example, the special packaging paper for food is vigorously developed, so that it can keep the cooked food fragrant, fresh and hot for people to eat conveniently, so as to adapt to the fast pace of life. Convert light energy into heat energy. Usually, people only need to put this special paper in a place where the sun can shine, and the space surrounded by the paper will be continuously supplemented with heat, so that the food in the paper can maintain a certain degree of heat; in the next ten years, With the development of the global economy, the acceleration of the urbanization process, the improvement of people’s living standards, and the upgrading of the consumption structure, the supply and demand of the paper product market will continue to grow rapidly, and the paper packaging industry has a huge space for development. The birth of paper cans will overcome various drawbacks of aluminum cans, and has broad development prospects. It can be widely used in paint, chemical, food, medicine and other packaging and in the production of paper lunch boxes, paper cups, paper buckets and other products.
(2) Implement green packaging
Packaging should be green, such as recycling waste paper into recycled cartons, paper bags, cartons, etc., and banning plastic packaging products that are not conducive to environmental protection; recycling waste paper to replace expanded polystyrene. Implement extended responsibility for production responsibility, that is, producers should not only be responsible for environmental pollution in the production process, but also be responsible for recycling or disposing of scrapped products or used packaging. Che Xiangfu, deputy secretary general of China Packaging Technology Association, pointed out that the packaging of commodities should be as small and light as possible on the basis of protecting and beautifying commodities; packaging such as bottles can be reused several times. Packaging that cannot be reused should be able to be recycled; and when the packaging is ineffective, it should be able to degrade instead of becoming hazardous waste.
(3) Strengthening the guidance to consumers
Strengthening the guidance of consumers’ legal awareness and environmental protection awareness can also effectively promote harmonious packaging. For example, in the United States, consumers have a very popular understanding of simple packaging. When people give gifts, they mostly buy wrapping paper and pack them by themselves. The “Moonlight Treasure Box Project” implemented by the Hong Kong Special Administrative Region Government is also more meaningful, that is, after the Mid-Autumn Festival, set up recycling stations in 12 large shopping malls and 27 gas company customer centers and stores in Hong Kong to collect paper and iron mooncakes Boxes, citizens can get 1 set of coupons for every 1 mooncake box they return. Also, make it clear to consumers that there are additional costs associated with purchasing over-packaged products.
