Innovation 1: Overall packaging
my country can produce world-class products, but it lacks brands that are valued by the international market. Therefore, in the international market, many Chinese-made products mean: first-class products, second-class packaging, and third-class prices. Brands have become the “bottleneck” for Chinese enterprises to participate in international competition, weakening the competitiveness of enterprises. Modern packaging has a special effect in the market economy and globalization, and plays an important role in developing markets, creating markets and developing markets. The overall packaging is proposed and developed based on this role. The overall packaging is to integrate the elements of enterprises, products, marketing, and consumers, and adopt overall, scientific, packaging design or branding that helps to express the characteristics of commodities and meet the needs of consumers. The content of the overall packaging includes: product display, trademark design, joint management policy of the enterprise, trademark and packaging of commodity classification, plans for accompanying documents and gifts, advertising planning and advertising chain reactions, etc. If the enterprise fully utilizes the above elements in the packaging, the competitiveness of the enterprise will be very obvious. In daily life, we feel that the packaging of some world-renowned companies such as Coca-Cola, McDonald’s, etc. is relatively simple. Compared with similar domestic packaging, we cannot say what is better, but the overall effect is very good, the impact is strong, coupled with environmental protection Packaging, thoughtful packaging recycling channels, etc., are strategies that penetrate into consumer psychology. Some children see the logos of Coca-Cola and McDonald’s, and they will also say their packaging, advertising words or gifts, facilities, etc. This is the effect of the overall packaging and brand effect.
Innovation 2: Diversified Packaging
With the development of the economy, modern people’s lifestyles and consumption patterns have changed greatly. They pay more attention to themselves and individuality, have their own views on the concept of packaging, and have a variety of choices for packaging. Especially in self-selected supermarkets, no one can guarantee which packaging consumers like, but choose the products they need. Therefore, enterprises must take the above factors into consideration and fully consider them when designing product packaging. We will find that the packaging industry led by new technologies and new concepts is driving the innovation and development of packaging. North China Delta Printing and Packaging Co., Ltd., a large-scale printing and packaging enterprise, applies advanced printing and packaging technology to products of global customers. The printing equipment such as plate making, paper cutting, hot stamping and die printing introduced by them provides a strong guarantee for packaging design and application. In the future market, we will increasingly find that packaging is all-encompassing, colorful and diverse.
The traditional packaging of wine is mainly glass bottle packaging. In the current market, metal cans, plastic bags, polyester bottles and other packaging are equally divided, while glass bottles are cheap and fresh, and metal cans are good in shape. The easy portability and safe use of PET bottles make it difficult for consumers to determine which packaging is popular or eliminated. As for cosmetic packaging, which is led by packaging technology and accounts for a large share, it is even more varied. Useful simulation techniques such as simulating male and female lines are used for packaging modeling, and useful symbolic techniques such as shape, color, line, etc. are used for packaging. Useful celebrities Contrast, demonstration, exaggeration of effects, etc., for packaging performance, etc. We can see that new packaging products continue to appear in the market and lead the trend of packaging, while old packaging products never withdraw from the market quickly, stabilizing a certain class of consumer groups. Therefore, the colorful and flexible packaging will be one of the strategies that the packaging design and enterprises should pay attention to. Whoever has a people-oriented and constantly changing product packaging design will adapt to the consumers and also adapt to the market.
Innovation 3: Green Packaging
Green packaging is not only environmental packaging, but also refers to ecological packaging. The concept refers to packaging that can be recycled and will not pollute the environment. It includes the selection, manufacture, use, recycling, treatment, and reuse of packaging materials. The entire process should meet the requirements of environmental protection. my country’s packaging industry is developing rapidly, and the understanding of green packaging is different in different periods, but it can be divided into two stages: the 20th century to the end of the 20th century is a stage, the selection of packaging materials at this stage is the point of view of use and use. Everyone knows the truth of green packaging, but they can’t help the temptation of economy. Therefore, convenient foam plastics and non-degradable plastics are used in the packaging of daily products. The so-called “white pollution” can be seen everywhere in life. So at the end of the 20th century, green packaging materials were valued and promoted, white pollution control achieved results, and a series of green packaging technologies were researched, improved and applied. From the end of the 20th century to the 21st century is a new stage. In this stage, green packaging not only refers to the use of green materials, but people understand the concept of green packaging as the process of environmental protection, which is pollution-free, pollution-free, recyclable, and environmentally friendly. Packaging that promotes sustainable development. Therefore, the negative impact of “excessive packaging” has been paid attention to, and the technology of recycling packaging and collective turnover transportation packaging has been studied and used. According to reports, in the process of cleaning up the existing urban waste in Beijing, it was found that the white pollutants were significantly reduced compared with the past, and the “excessive packaging” was significantly increased, which means that the use of green materials is not green packaging, and the packaging that causes waste is not green. Package. At the same time, due to packaging problems, my country’s export trade losses amounted to several billion US dollars. Therefore, the implementation of green packaging is not only conducive to protecting the environment, but also one of the main measures to promote economic development. In the green packaging of products, we must first choose environmentally friendly materials, avoid excessive packaging, choose recyclable packaging, and improve the level of logistics and transportation. It can be expected that for domestic products that go to the world and participate in international competition, whether the packaging is green will be one of the factors for the success or failure of trade. Therefore, green packaging is not only a problem faced by the packaging industry, but also a concern of enterprise products and even everyone. If you solve the problem, you will win the market.
Innovation 4: Cultural Packaging
In the packaging industry, it can be said that it has benefited a lot from the packaging of Chinese products, but we are relatively lacking in the mining of national culture for packaging, and we have not formed a unique cultural packaging in our country. The so-called cultural packaging is about digging out the thousands of years of civilization history of the Chinese nation, collecting the human spiritual civilization and material civilization expressed and precipitated in the development process of packaging, and comprehensively reflecting the politics, economy, culture and art, social life of the Chinese nation, etc. in a unique way De-express packaging. The techniques of expression such as the use of traditional Chinese paper-cutting, weaving, calligraphy, painting, hand-painting, pottery and so on. Cultural packaging is a general term for the combination of culture and product packaging. It is the use of national characteristics of technology, combined with product and packaging design, to achieve the essence of packaging. Cultural packaging should have four characteristics: firstly, it has a long history; secondly, it has unique craftsmanship; thirdly, it must be national, which has had an impact on people’s lives; fourthly, it is beautiful and environmentally friendly. Nowadays, the popularity of Tang suits has played a good role in promoting the positioning of cultural packaging. In fact, Tang suits are cultural packaging for people.
